Part I: MY CONVERSATION WITH JOAN VOGELESANG, PRESIDENT & CEO OF TOON BOOM ANIMATION

The market for well-trained animators, even in this global economic downturn, is extremely robust. There are over 35,000 animation jobs available right now, worldwide, and the tools to realize your vision keep getting more and more accessible. TOON BOOM ANIMATION, under the leadership of Joan Vogelesang, has become a huge part of this equation.
Along with Karina Bessoudo, VP of Marketing, Joan has been incredibly generous with her time (and resources) as a judge and sponsor of the NexTv Web Series & Short Film Competition. These are major players, working with nearly every major animation studio (from Disney on down), as well as individual animators young and old. They have won every major award imaginable from Emmy’s to Parent Awards. They can list as credits Disney’s very latest animated features to tv classics like The Simpsons…and everything in between. Toon Boom Animation has become synonymous with innovation, automation and accessibility in the world of animation software, and now they are bringing those same assets to the live action world, beginning with their Storyboard Pro software (donated to our winners, along with the top-of-the-line animation software). SO…The fact that they have so wholly embraced the NexTv Web Series & Short Film Competition speaks volumes to their corporate and personal philosophies. Their commitment to building communities, educating, and generally supporting emerging animators world-wide. 15 years after their software first began to revolutionize the animation world, you would think that Toon Boom would no longer need to reach out so forcefully to emerging animators. This is a different kind of company. With over 300,000 members in their community and thousands being added daily, their work at the grass roots level is as impressive as their mastery of the studio-world.
I recently spoke with Joan, the President and CEO of Toon Boom. In writing about her and about Toon Boom, I hope to shed light on the worldwide animation landscape and how you can fit into it.
Joan came from the high tech world, not the entertainment industry. Prior to joining Toon Boom and entering the world of animation, Vogelesang held senior level marketing and sales positions at IBM Canada and served as the Vice President of Product Line Management for Philips Electronics and later as the Vice President of Business Operations at Hitachi Data Systems. And in 1998, when she came to Toon Boom, she was the Chief Operating Officer for QSound Labs, Inc, an audio technology firm.
When she came to Toon Boom , the animation landscape was quite different. With a revolutionary new technology in tow, she led the charge to automate the animation process, freeing artists from the incredibly arduous, costly and time-consuming tasks of drawing every single frame of every single movement a character might make.
It was easy to see the effect of Toon Boom’s animation revolution on our industry. Suddenly, a process that took years could be accomplished in months. Work could be outsourced to various studios with ease, decentralizing the process and making for a much more efficient ‘assembly line’. Warner Brothers, Disney and all of the major players in town embraced the company and its software, while individual animators found it incredibly useful and accessible as well (both seasoned and beginning animators.
Over the course of the next few weeks I will explore today’s animation business by sharing more of my conversation with Joan with you. Understanding how to utilize resources provided by companies like Toon Boom can truly change your career.
Check them out for yourself at www.toonboom.com and read their animation blog at: http://betterflashanimation.com/