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NexTV News - SOCIAL MEDIA 101 FOR INDIE FILMMAKERS

Apr 1, 2016 1:05PM




At NexTV, we work with artists who are tired of banging their heads against the wall that separates the BUSINESS from the ARTISTS....and we show them the way in.

Social Media 101 for indie filmmakers





Marketing is one of the trickiest parts of making a film. If you don’t do anything, no one is going to see it, but if you do too much, you run the risk of alienating your base or overhyping it to the extent that it might come off as a flop in comparison. Learning how to post, where to post and what to post makes your production seem professional, and you will see a return on investment if you market it properly.

Networks to Use

The best networks to use based off of their traffic levels are Facebook, Instagram and Twitter. When you are developing a project, it's a good idea to secure accounts on these platforms. You don't want to announce your project and then find out the URL or handles you wanted have already been taken by someone else.

While these three networks might be the most popular at the moment, you need to watch for upcoming networks as well. Snapchat, for instance, is a newer way to give content to younger crowds. However, these trends shift quickly, and what may be good for one project might not be as good for the next. This applies for demographics as well. Younger users tend to use fast-paced platforms like Snapchat, Tumblr and Instagram over sites like Facebook. Know who your audience is, and then research what platforms you should put time and money into.

Scheduling

Posting content on a regular basis ensures that your followers can keep up with how the project is going and see any important information, such as release dates and screening locations. While it is important to have a lot of content that is given to your followers, you don't want to overwhelm them. Too much content comes off as spam and may drive away your followers.

Research the times that are most effective to post content on the various social media sites for your audience, so you can make a bigger impact. You also should share your content more than once so new followers don't miss important information and don't feel like they missed any updates on how your production is going.

Going to each site to schedule posts isn’t efficient or a smart way to use your time. Instead, use an aggregation program, like Hootsuite or Agorapulse, which lets you post to several networks simultaneously and gives you access to calendars and metrics to see what's working and what isn’t.

What Content to Post

As tempting as it may be to post every single thing you’ve done on your film, you need to find the balance of what to post and, more importantly, what not to post.

The larger your project is, the more control you have to exert over what is posted. The crew may want to post what they are doing to their personal social media accounts and this can be managed. However, you should state at the beginning of the project that any social media content should be cleared with your media specialist. Or, if you're concerned about confidential information getting leaked, enforce a flat out ban on posting before a specific date.

Limiting who can post information also limits the amount of "bad" content that makes it off-set. This includes everything from plot details, to blurry or dark shots, to actors not at their best. If you have a dedicated social media specialist on set, providing him or her with good equipment is a must. While a DSLR might be more "professional," your followers may feel like it's less authentic or special because it seems staged. A smartphone that can focus and take good pictures in low lighting, such as the LG G5, strikes a good balance between what seems posed and what gives a good impression of the project.


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NexTV News - DIY Film DISTRIBUTION

Feb 29, 2016 2:57PM



At NexTV, we work with artists who are tired of banging their heads against the wall that separates the BUSINESS from the ARTISTS....and we show them the way in.

DIY film Distribution - a new era.

After putting so much effort into writing, shooting and editing your film, you want people to see it, right? New filmmakers often believe a good product will find an audience. That rarely happens. In order to find an audience (and be able to make more films), filmmakers must be proactive.

While film promotion can be done cheaply, it does require a bunch of legwork. Enlist the help of some (knowledgeable) friends to give you a hand and get ready to get your film noticed. In the process, you will build a fan base for your future films. Here are a few digital methods to get your film noticed.

Email Marketing

This is one of the most economical ways to reach your target audience. And while this method may cost a few bucks to do correctly, email marketing's return on investment is $38 of every $1 spent, according to EmailMondy. Furthermore, email marketing is 40 times more effective than Twitter and Facebook combined, according to McKinsey.

Because of these stats, 90 percent of all businesses utilize email marketing, so you should include it in your promotion plans as well. MailChimp is a good service for DIYers, and it has free plan that will be sufficient for most first-time filmmakers.

Social Media

You know you have to use social media for film promotion. However, we want to caution against attempting to use every social media platform available. Don’t spread yourself too thin. Rather, pick three or four platforms and hit them hard.

Remember: social media campaigns should start before you begin filming in order to be the most effective.

Hootsuite

While this isn’t a social media platform, Hootsuite is a tool that makes managing your social media efforts much easier. It also provides social media analytics and allows team collaboration. While Hootsuite isn’t the only social media management tool available, it is the best known and extremely easy to use. And you can use up to three social media accounts with its free plan.

YouTube

You are a filmmaker, so make sure your YouTube channel reflects your passion for the craft and is full of interesting and entertaining videos. You can learn how to best utilize your film’s YouTube channel by researching successful filmmakers and popular brands. For example, Captain Morgan's YouTube channel is full of short, well-made clips that can easily be shared. The company even created a hashtag for its fans (#fullcaptain).

Instagram

It only makes sense to use a visual medium to promote your work. Instagram fits the bill. Share pics of your set, equipment and the actors in order to document the filmmaking process. Once your film is in the can, post photos of your events. Don’t forget to engage your audience.

Digital Distribution

Nowadays, there are numerous platforms for filmmakers to distribute their own films. These services are great ways to get your film in front of movie lovers. They also provide filmmakers with a way to monetize their films.

How it works: upload a video, and they'll do the rest. CreatSpace, IndieReign, Distrify and Watchbox are just a few of the players in this space. Their terms vary, so make sure to read the fine print.



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BUILDING A SUCCESSFUL WEB SERIES: FEELING CREATIVELY HEARD

Feb 15, 2016 7:05PM



Follow along as we see how Jake Jarvi engages the nearly 40,000 fans of his web series, PLATOON OF POWER SQUADRONYou can see all of Jake's work at: http://www.youtube.com/user/pineappleboyfilms


JAKE JARVI SPEAKS: FEELING CREATIVELY HEARD 


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YOUR HOLIDAY PLAY LIST - NexTV's Music Blog

Dec 18, 2015 1:55PM

 


NexTV's music blog, written by DJ Shark, takes us on a ride through the history of an industry that is inextricably linked to Film and TV.  Listen to Shark's extraordinary show on www.DJSharkRadio.com 



ALL TIME is NOW with DJ Shark
The BEST Tracks of 2015

<< LISTEN TO THE SHOW LINK BELOW >> 

Yes, it's that time of year again! I go diggin' in the crates, listening to all the crap you don't have to, only to bring you the best. Singles, Downloads, Album tracks, whatever tracks. LISTEN to the show any TIME you like. Here for your enjoyment is the videos for (almost) all of them. Here are just some of the highlights from the last 12 months of music from around the world.

Kickin' off with HEAD OVER HEALS from J.D. McPhearson
Oklahoma's pride. From his second Long Player Let The Good Times Roll.



RANDOM NAME GENERATOR by Wilco
Chicago's own, from their ninth Long Player Star Wars.



ADDICTED by Jesse Malin
New York's Jesse Malin actually released two Long Players this callender year, Outsiders, and this tracks from New York Before The War.



1/2 2 P by The I Don't Cares 
The Replacements had a very successful reunion tour this year. True to his unexpected form Paul Westerberg does NOT record a new album but joins up for a new project with Juliana Hatfield, called The I Don't Cares. First single 1/2 2 P from their new Long Player coming out in the new year.


DON'T WANNA FIGHT by Alabama Shakes
From their second Long Player Sound And Color entered the US charts at #1.



PRETTY PIMPIN' by Kurt Vile
Pennsylvania's Kurt Vile. From their sixth Long Player, B'lieve I'm Goin Down...



DELONE by Sacri Cuori feat. Carla Lippis
From Italy, the groovy sounds of Sacri Cuori and their Long Player Delone.



FOOL FOR LOVE by Lord Huron
Straight out of Los Angeles, from their second Long Player Srange Trails.



LET IT CARRY YOU by José González
Swedish singer-songwriter. From his third Long Player Vestiges and Claws. Also a cool remix available by Dino Soccio.



STRAY DOGS by New Order feat. Iggy Pop
New Order's tenth Long Player Music Complete. Their first without founding member bassist Peter Hook. This album track features the velvet tones of Mr. Iggy Pop.



ALL YOUR LOVE IS GONE by Boxed In
Debut single from ex Keith member Oli Bayston.



FADE AWAY by Susanne Sundfør
From Oslo, Norway. This is from her sixth Long Player Ten Love Songs.



THIS COULD BE US by Prince
Minneapolis boy wonder Prince, from his 38th (!!) Long Player HITnRUN (Phase One). Just as the show was going to air, Prince released HITnRUN (Phase Two)! This is a re-recording/re-working of the same track from his album of last year, Art Official Age.

This Could B Us from TIDAL on Vimeo.

Thanks for listening/viewing. All the best to you and yours through out the holidays.

Yours,


Shark


Please support the music you love 
and buy music from your favorite shop or digital store.

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All Time is Now with DJ Shark
Heard 'round the World
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For your listening pleasure, 
and to share with your friends,
additional episodes can be found at…










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Building a Successful Web Series: TONE IN VISUAL ENTERTAINMENT

Nov 13, 2015 4:05PM



Follow along as we see how Jake Jarvi engages the nearly 40,000 fans of his web series, PLATOON OF POWER SQUADRONYou can see all of Jake's work at: http://www.youtube.com/user/pineappleboyfilms


JAKE JARVI SPEAKS: TONE IN VISUAL ENTERTAINMENT




--Jake


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